VYPE is an electronic cigarette device from British American Tobacco. This product is all about taste and a new and less toxic way of consumption.
We created a series of tridimensional shapes that represent the abstraction of each flavor, and taste as a multidimensional experience.

Categories: Branding, Packaging.
Role: Creative, Design and Art direction.
Year: 2019
Agency: Landor&Fitch

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