VYPE is an electronic cigarette device from British American Tobacco. This product is all about taste and a new and less toxic way of consumption.
We created a series of tridimensional shapes that represent the abstraction of each flavor, and taste as a multidimensional experience.
We created a series of tridimensional shapes that represent the abstraction of each flavor, and taste as a multidimensional experience.
Categories: Branding, Packaging.
Role: Creative, Design and Art direction.
Year: 2019
Agency: Landor&Fitch
Role: Creative, Design and Art direction.
Year: 2019
Agency: Landor&Fitch
![](https://freight.cargo.site/t/original/i/dcaf6537a82f4eb1018b26a088e03bee9af355019c6035992a07cd0abdb1bfb7/V_03.jpg)
![](https://freight.cargo.site/t/original/i/a4476c7ffdae6f20fc6146c9a2edcac00d6de2e61efb71f2a376c0bec9e40440/V_02.jpg)
![](https://freight.cargo.site/t/original/i/9fa16be2cb4e63e82194be8a540eb636d39bbadf852130315fb316edb63616d0/V_01.jpg)
![](https://freight.cargo.site/t/original/i/40a1c0cf557d931d1eb93171274c719f99ccc49c05705cb896b5aabe028cbac1/VYPE-05-copy.jpg)
![](https://freight.cargo.site/t/original/i/4248372ca96102a8522b11d4eef9642a520cb39ac2c7b0ecda3cd049a3455613/VYPE_BOXES_2.jpg)