A new identity and graphic system for the Valorant Champions Tour event. The annual esports competition hosting the top teams of the popular first-person shooter game.
The event demanded a high-energy, high-impact, and highly flexible visual system and graphics package to be deployed across marketing and tournament coverage
that would speak to the highly-engaged VALORANT community.
The visual concept took inspiration from the game mechanic itself and tried to capture that feeling of forward momentum. Using a flexible, three-dimensional perspective grid, every aspect of our visual system feels driven by that momentum. We also created a bespoke type system and an animation language that allowed us to push through spaces and information in ways that evoke the non-stop energy of playing VALORANT.
The event demanded a high-energy, high-impact, and highly flexible visual system and graphics package to be deployed across marketing and tournament coverage
that would speak to the highly-engaged VALORANT community.
The visual concept took inspiration from the game mechanic itself and tried to capture that feeling of forward momentum. Using a flexible, three-dimensional perspective grid, every aspect of our visual system feels driven by that momentum. We also created a bespoke type system and an animation language that allowed us to push through spaces and information in ways that evoke the non-stop energy of playing VALORANT.
![](https://freight.cargo.site/t/original/i/7b405deca12deef3b8e34d579d865ea6836f596a482264779f90b2bc9b6d1892/V_3_08.jpg)
![](https://freight.cargo.site/t/original/i/e99adf6954b6062bdb538e4cf98996d11a55f385e9694bc53f3026589baaf3cb/V_3_BILL_2.jpg)
![](https://freight.cargo.site/t/original/i/98576c2551b65a0d1a903141a3f073470c16e2bb39f47a79400f416503649bf6/V_TYPE_2_1.gif)
![](https://freight.cargo.site/t/original/i/d77a6f48b212b614df5d0f2c1a02ae60840436a3fb173624912dba41fe04a780/V_3_14.jpg)
![](https://freight.cargo.site/t/original/i/d108bae030df551e826dfe9b0219ee691f69c4eec9defcf3922fe30602ec6606/V_3_BILL_4.jpg)
![](https://freight.cargo.site/t/original/i/29c4ac3591d3fcbb9bc85018d42f2b2555202926e8deb2063a468e564503924c/V_3_13.jpg)
![](https://freight.cargo.site/t/original/i/a8d4dc94791ddcce024de28aa1910628054b911118097d77eb2ed19af19b1be8/V_3_BILL_3.jpg)
![](https://freight.cargo.site/t/original/i/99368e0d7c56ade85979847d169047fe521282d79a63c5b683e5e99973ac8141/V_3_TSHIRT_2.jpg)