A new identity and graphic system for the Valorant Champions Tour event. The annual esports competition hosting the top teams of the popular first-person shooter game.
The event demanded a high-energy, high-impact, and highly flexible visual system and graphics package to be deployed across marketing and tournament coverage
that would speak to the highly-engaged VALORANT community.
The visual concept took inspiration from the game mechanic itself and tried to capture that feeling of forward momentum. Using a flexible, three-dimensional perspective grid, every aspect of our visual system feels driven by that momentum. We also created a bespoke type system and an animation language that allowed us to push through spaces and information in ways that evoke the non-stop energy of playing VALORANT.
The event demanded a high-energy, high-impact, and highly flexible visual system and graphics package to be deployed across marketing and tournament coverage
that would speak to the highly-engaged VALORANT community.
The visual concept took inspiration from the game mechanic itself and tried to capture that feeling of forward momentum. Using a flexible, three-dimensional perspective grid, every aspect of our visual system feels driven by that momentum. We also created a bespoke type system and an animation language that allowed us to push through spaces and information in ways that evoke the non-stop energy of playing VALORANT.
Categories: Branding, Campaign.
Role: Art Direction, Design, Animation.
Year: 2023
Agency: Buck
Client: Riot Games
Role: Art Direction, Design, Animation.
Year: 2023
Agency: Buck
Client: Riot Games
