As mental health awareness grew, so did products focused on supporting this movement.
BAT came to us with the plan of launching a new CBD product in form of drops to potentially substitute the usage of traditional mediums as tobacco cigarettes.
CBD products help to find a moment of relax, a break on the daily routine and submerge into a personal world.
After several attempts and legal considerations, we chose the name SPACE for this new product. We wanted for the name to be as simple as possible but we were also looking for something that allow us to play morphologically.
By breaking the word mark in two we actually created a space to be filled. This space would recreate the consuming experience.
We reached out famous 3D artist Shane Griffin to ask him to create for us a set of artworks representing a daydream type of mood.
BAT came to us with the plan of launching a new CBD product in form of drops to potentially substitute the usage of traditional mediums as tobacco cigarettes.
CBD products help to find a moment of relax, a break on the daily routine and submerge into a personal world.
After several attempts and legal considerations, we chose the name SPACE for this new product. We wanted for the name to be as simple as possible but we were also looking for something that allow us to play morphologically.
By breaking the word mark in two we actually created a space to be filled. This space would recreate the consuming experience.
We reached out famous 3D artist Shane Griffin to ask him to create for us a set of artworks representing a daydream type of mood.
Categories: Branding, Digital, Packaging, Campaign.
Role: Creative, Design and Art direction.
3D: Shane Griffin
Year: 2019
Agency: Landor
Client: BAT
Role: Creative, Design and Art direction.
3D: Shane Griffin
Year: 2019
Agency: Landor
Client: BAT
