One of the main objectives for RENAULT rebrand was to bring back iconicity.
We decided to simplify the “losange” to its pure shape, making its aplication more versatile. Separating the icon from the wordmark we create a system that allows for the signature to be precise and clear.
Under the concept “Feel alive”, the advertising campaign uses a distinctive photography style, showing not only the cars but the people who interacts with them. The layout expands itself to fill the space and to give a sensation of confort and relief.
We decided to simplify the “losange” to its pure shape, making its aplication more versatile. Separating the icon from the wordmark we create a system that allows for the signature to be precise and clear.
Under the concept “Feel alive”, the advertising campaign uses a distinctive photography style, showing not only the cars but the people who interacts with them. The layout expands itself to fill the space and to give a sensation of confort and relief.
Categories: Branding, Digital, Print, Campaign.
Role: Creative, Design and Art direction.
Year: 2020
Agency: Landor&Fitch
Lifestyle photography by Dave Hill
Role: Creative, Design and Art direction.
Year: 2020
Agency: Landor&Fitch
Lifestyle photography by Dave Hill
