RUNDOM is a ten days challenge by Nike. Placed in Buenos Aires, Argentina, the series of circuits and locations are unknown by the runners. Everyday a neighboardhood is chocen randomly to host a new challenge.
The graphic elements of the campaign behave randomly to create the system.
The graphic elements of the campaign behave randomly to create the system.
Categories: Digital, Print, Campaign.
Role: Creative, Design and Art direction.
Year: 2018
Agency: Serial Studio
Role: Creative, Design and Art direction.
Year: 2018
Agency: Serial Studio
![](https://freight.cargo.site/t/original/i/69015cc803783da3f4e1230e20a413b834a9ee5cef4120bf02fd43be80406ad6/NR_05-1.gif)
![](https://freight.cargo.site/t/original/i/6ec117e0c006a307b52f23054f1dd5c34310769669cf8cbaca4f94e82afcf9a3/NR_02.jpg)
![](https://freight.cargo.site/t/original/i/f91c5c0d12041f20d3830129c5b21eb810fc9c1803eb8777ed597d8dda0f9322/NIKE_R_SHIRT_2.jpg)
![](https://freight.cargo.site/t/original/i/624f493e5238b0f699a0e9b5423be253b4f2762bf0aa76255238d62ab7844967/NR_03.jpg)
![](https://freight.cargo.site/t/original/i/086979da7f912d6b81659e861eacf355d5525f8450634b9dc1a29260ff1387a0/NR_01.jpg)
![](https://freight.cargo.site/t/original/i/c1e064c4d2b5308f0cd706bc2ff85b7c1b5fcbed592461362f7c20a2d44a6e60/NR_05.jpg)