Art direction and motion exploration for the new
Keep Playing campiagn for Logitech.
Repeat. Repeat. Repeat. Practice makes perfect. It seemed to be our motto while we were sketching the first ideas for the campaign.
A refined and stylish system yet full of movement and vibrancy.
By carefully choosing the most representative part of each device we were able to generate a serie of illustrations, backgrounds and animations that present every product in the most innovative way. A universe beyond the realms of reality where feature of each design stand out.
The endless kinetic animations and typography layout in repetition carrie the concept throughout all portion of the system. Playful and mesmerizing, this new campaign won’t keep players away from what they do best.
Keep Playing campiagn for Logitech.
Repeat. Repeat. Repeat. Practice makes perfect. It seemed to be our motto while we were sketching the first ideas for the campaign.
A refined and stylish system yet full of movement and vibrancy.
By carefully choosing the most representative part of each device we were able to generate a serie of illustrations, backgrounds and animations that present every product in the most innovative way. A universe beyond the realms of reality where feature of each design stand out.
The endless kinetic animations and typography layout in repetition carrie the concept throughout all portion of the system. Playful and mesmerizing, this new campaign won’t keep players away from what they do best.
Categories: Motion, Design, Art Direction.
Role: Art Direction, Design, Animation.
Year: 2024
Agency: Buck (Amsterdam)
Client: Logitech
3D design: Will Burkart
Product render: Alexis Varga
Role: Art Direction, Design, Animation.
Year: 2024
Agency: Buck (Amsterdam)
Client: Logitech
3D design: Will Burkart
Product render: Alexis Varga
