Brand identity and visual assets for IBM Partner Plus program.
IBM PP visual universe was based on the power of a collaborative system.
A program conceived to create strong alliances between companies.
To grow in tandem. To build by partnership.
Coming from the original 8-bar IBM logo we created
a 6-bar plus symbol that allows us to sign any application on its 2D version. Due to the need of having a more conceptual type of content, we also built a tridimensional universe featuring the new plus symbol that elevates the communication to a whole new ground for this product category.
Our six tones of blue derived from IBM’s color palette and they are used in a gradual and systematic way to reinforce the notion of constant growth.
Typography, layout and graphic elements follow this principle.
Go far, go together.
IBM PP visual universe was based on the power of a collaborative system.
A program conceived to create strong alliances between companies.
To grow in tandem. To build by partnership.
Coming from the original 8-bar IBM logo we created
a 6-bar plus symbol that allows us to sign any application on its 2D version. Due to the need of having a more conceptual type of content, we also built a tridimensional universe featuring the new plus symbol that elevates the communication to a whole new ground for this product category.
Our six tones of blue derived from IBM’s color palette and they are used in a gradual and systematic way to reinforce the notion of constant growth.
Typography, layout and graphic elements follow this principle.
Go far, go together.
Categories: Branding, Art Direction, Digital.
Role: Creative, Design, Art Direction, 3D.
Year: 2022
Agency: Buck
Client: IBM
Role: Creative, Design, Art Direction, 3D.
Year: 2022
Agency: Buck
Client: IBM
