FOX+ is the premium pay per view content platform from channel FOX. We created a proposal for the TV graphics and campaign that showcase the plus symbol as the hero of the visuals. Interacting with the layout, the symbol made of glass creates reflection and refraction effects that defform and the same time duplicates what is behind, this emphasize the offer of the platform that gives you access to much more content than traditional channels.

Categories: Branding, Digital, TV graphics, Campaign.
Role: Creative, Design and Art direction.
Year: 2017
Agency: Rock Instrument Bureau
Client: Fox Channel