Apple Music Artist of the Year.

For this project the client wanted to make focus on the artist trajectory and what makes him an icon. All the aspects of his life and how that has an effect on his music.

“The whole is grater than the sum of its parts”.

We worked on the concepts of integration and disintegration approach, both for design and motion, to create a design system that supports this narrative.

Categories: Design, Art Direction, Digital, Print.
Role: Creative, Design, Art Direction, Animation.
Year: 2022

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